To ensure the success of their gym, gym owners spend endless hours creating an environment where clients can start their fitness journey and have a unique fitness experience. Client satisfaction is the only key to the success of the fitness studio. Gym owners introduce group training sessions as fitness enthusiasts increasingly seek group training experiences for motivation, satisfaction, and camaraderie. As a gym owner or personal trainer, you might have introduced such fitness classes to attract and retain new clients in your studio. But before making such a decision, have you asked yourself how much I should charge for group fitness classes?
Determining the appropriate pricing structure for group fitness classes is critical to managing your fitness business successfully. Pricing influences revenue generation and significantly shapes your clients’ perceptions of what your classes offer. According to Statista’s research, average gym owners charge between $35 and $50 worldwide. Such group fitness classes typically last 45 minutes to 60 minutes.
So, you also have to create a pricing structure that attracts new clients and justifies the cost of the group fitness class. But it’s not as easy to figure that out as it seems. It requires proper research and planning, but you don’t need to worry about it. We have broken down all the factors and aspects that must be taken into account when defining the group fitness class fee.
How to decide the price of your group fitness class?
As a fitness professional, you know the importance of group fitness classes in your gym. Such courses motivate your clients and enable you to create an environment where they learn discipline and team spirit. Deciding on appropriate pricing for such fitness classes is also crucial, and here are the factors that enable you to make a decision about suitable prices for your fitness classes.
Your credentials and experience
Before deciding how much to charge for a group fitness class, you need to evaluate your credentials and experience. If you have extensive experience in the fitness industry as a certified personal trainer and have certifications in personal training, then you will likely be able to charge more than someone who just started their journey as a gym owner.
Furthermore, if you have a deep understanding of your target market, local competition, and industry trends, then you will be better able to establish competitive pricing strategies that retain clients. By leveraging your credentials and experience, you can make informed decisions about pricing plans to ensure a balance between affordability and profitability for your business.
Class format and specialty
The class format and specialty of group fitness classes are important factors to consider before you decide about the class’s pricing plan. Classes that offer unique formats or specialized training techniques may command higher prices due to their added value. For example, if you organize special classes such as HIIT or functional fitness or use specialized equipment such as cycling or aerial yoga, you can attract clients willing to pay a higher fee for these classes.
Conversely, if you have arranged a class with standard formats or generic offerings, you have to lower the price of your classes to remain competitive in the market. Thus, you should decide on a price that reflects the unique features and benefits of the class.
Location
Location is another crucial factor to consider when determining the group fitness class fee. The geographical location of your gym enables you to understand the target market demand, competition, and cost of living. In areas with a high cost of living or where fitness services are in high demand, you have to charge higher prices for group fitness classes. Moreover, if you operate your gym in a small or rural area, you have to charge a lower cost per market demand.
Furthermore, if you have established your gym in a prime location with access to transportation, you may charge higher prices to your clients due to their convenience.
Competition
Competition in your area is another critical consideration when determining the group fitness classes fee. Understanding the competitive market enables you to position your classes competitively while ensuring profitability. In a highly competitive market, you have to adjust the pricing of fitness coaching to attract clients without sacrificing revenue.
For example, if many fitness professionals offer similar classes in both offline and online fitness in your area, you will have to adjust your studio’s pricing structure to attract clients without disturbing your gym’s profit margins. Moreover, if you operate your gym in a remote area where no other fitness professional operates, you may be charged more for your classes due to the lack of competition.
Class size
The size of the class in your fitness center directly impacts the level of personal attention and interaction your clients receive. If you have organized smaller fitness courses, your clients will receive more individualized instruction and feedback. So, smaller fitness class sizes enable you to charge higher prices that may be justified due to the perceived value of personalized attention. Some fitness centers may charge up to $90 per person per class for small-size classes, as per Statista’s research.
Moreover, if your gym offers a larger class size, then you have to reduce the fitness class fair to make it appealing to budget-conscious clients. However, these larger classes lead to less individualized attention and potential overcrowding.
Equipment and facilities
The equipment and facilities your gym ensures to your clients are crucial considerations when determining the average cost for group fitness classes. The quality of equipment, as well as the amenities of the facilities, directly impact the perceived value of your classes. If you have high-quality equipment and well-maintained facilities in your gym, it makes it easier to justify higher prices.
Similarly, if you dont have top-of-the-line equipment and a state-of-the-art gym, you may not be able to charge a higher fee. Moreover, if you use gym management software in your gym to streamline your studio operations and ensure your client’s convenience, you may be able to charge a premium price and vice versa.
How to price your specific type of group fitness classes
The pricing structure for your fitness center may vary depending on the target market, class size, and competition. However, different types of group fitness classes have different price structures. Whether you are offering yoga classes or cycling classes in your gym, you have to vary the price. Here, we have broken down the pricing structure for different group fitness classes.
Cycling class
If you offer cycling classes in your gym, the average cost is between $15 and $45 per session. However, it depends upon the length of the class and studio position. Moreover, if you are in a small city, you can charge as little as $10 per session.
Yoga class
The average cost of a single yoga class session is about $15, although the price is higher in big cities, as much as $45.
Online class pricing: If you offer an online yoga class, you can charge your clients $10 per session.
Pilates class
If your studio offers pilates classes, organizing a group class costs your clients around $20-30. Moreover, if you provide private pilates sessions, it costs your clients around $50 to $100 per session.
Online class pricing: The price for a monthly online group class costs your clients between $10 and $30 per month.
Boxing class
The average cost of a boxing class can be between $60 and $300, depending upon the location of the gym and level of personalization. The average price for group classes is $25 and can go up to $30.
Online class pricing: The online fitness boxing workout program can cost up to $20 monthly.
Dance class
For large group dance sessions, you can charge your client between $40 and $160 monthly for one dance class per week. For different dance workout programs like Zumba, your clients can pay between $5 and $25 per class.
Online class pricing: A monthly membership you can charge your client can range from $15 to $90 per month.
Final takeaway
To stand out in the target market and ensure a fair price for group fitness classes, you have to consider various factors such as competition, class format, location, class size, etc. By balancing these factors and aligning pricing strategies with the perceived value of your class, you can attract new clients. Thus, you can deliver high-quality fitness experiences to your clients while ensuring profitability for your business.
