“If your business plans don’t include mobile apps, your plans are not finished”–Wendy Clark, CEO of DD Worldwide
Whenever you, as a gym owner, meet successful fitness business owners and ask them what the special ingredient for their gym success is, the only answer you will get is effective gym management and a remarkable fitness experience. A remarkable fitness experience for members is defined by providing your members with an environment where they put effort into strengthening their bodies to achieve their fitness goals under the assistance and guidance of expert trainers with relevant PT training certifications.
However, effective gym management requires the utilization of innovative solutions to streamline studio operations, gather data, and engage members. Thus, if you want to ensure effective gym management and provide an unexceptional fitness experience for your members, you have to make sure that you use gym management software. With the right tools, you can increase your studio efficiency, reduce costs, and ensure a better fitness experience.
But, as a fitness business owner, you can’t be glued to your desk 24/7 as you never know from where a problem may arise. Thus, to keep up with the advice of effective management, you can use gym management mobile apps along with software that gives you the freedom to streamline operations from far away.
However, this might raise a question in your mind:” How can you manage a gym with a mobile app?” Here, we are going to discuss the importance of mobile apps for gym owners and also optimize the fitness experiences of your members via the gym mobile app.
Why mobile apps are important for gym owners.
Before discussing the tasks that you can manage using mobile apps, it is essential for you to understand the importance of gym management with apps. Using mobile apps in your fitness center can help you streamline gym operations and increase member retention rates by ensuring a remarkable fitness experience.
As per Localytics’ research, gym owners who prefer fitness apps to streamline studio operations enhance the average retention rate by up to 53%. Moreover, you can use gym management app to schedule online class bookings and ensure an environment where your members can easily make online transactions. Here are some of the reasons why gym owners require mobile apps.
Enhanced accessibility and convenience
If you want to provide your members with an environment where they don’t have to deal with delayed booking issues, you have to ensure that you offer services and resources directly on their mobile phones. By giving them mobile apps, you give your members the freedom to book their classes as per their availability. Moreover, you can also use the app to schedule your member’s classes even without using the system. From their mobile phones, you members can access the following:
- Remote training: The gym management software’s video-on-demand feature allows you to provide your members with access to workout sessions from anywhere, anytime. Moreover, gym mobile apps can diversify your studio revenue by introducing virtual classes. Thus, you can enhance your members’ engagement with fitness content from anywhere.
- Workout plans: You can also provide your gym members with easy access to the workout plan they have to perform in the studio via a mobile app. With the help of gym mobile apps, you can create and deliver more personalized workout plans to your members.
- Class schedules: You can easily schedule your gym workout sessions using the mobile app. Your members just book a slot, and you can allot them the available slot in the session. Thus, it enables you to provide a more remarkable fitness experience to your members by ensuring their ease and convenience.
Efficient business management
To provide a hassle-free environment for your members, where they perform their workout with ease and convenience, you have to ensure that you streamline each aspect of your fitness business. From class scheduling to payment processing, a gym mobile app enables gym owners like you to manage each element to ensure a remarkable fitness experience for your members. You can use a mobile app to ensure the following aspects of your business.
- Membership management: A good mobile app not only enables you to streamline class schedules but also enables you to manage membership with ease. From sign-ups to upgradation of the gym memberships, you members can make each and every change through the management app. You can use the mobile app to track membership details, issue digital cards, and also reward your members for their loyalty via the mobile app.
- Payment processing: If you want your members to settle their payments without any hassle, the gym management mobile app allows you to offer this convenience. Your members can easily settle their due payments and membership subscription fees by using the application. Moreover, it also helps you track the payments made as it sends a notification that pops up on the mobile, giving you details about each transaction made.
- Push notifications: you can also use mobile apps to remind your members about the classes. Thus, it enables you to ensure the presence of each member in the class. Moreover, you can also use the gym mobile app to send motivational messages to your members, allowing you to gain their trust.
Data-driven Insights and analytics
As per McKinsey Global Institute’s research, organizations that make data-driven decisions are not only 23 times more likely to attract new customers but also 6 times more likely to increase retention of existing customers by increasing profitability up to 19%. Having a gym mobile app along with the gym management software enables you to make data-driven decisions. So you can make your gym financially stable while increasing the members’ retention rate. Here are the following features that the mobile app offers to make data-driven decisions:
- Attendance tracking: The gym mobile app enables you to keep track of your members’ attendance, giving you statistics based on the analysis of attendance patterns. It allows you to identify popular classes and peak hours so you can adjust the class schedules accordingly.
- Member engagement analytics: Mobile apps also provide valuable analytics on your member’s engagement metrics, such as interaction with trainers, session attendance, and app usage for purchasing or buying merchandise. Thus, these analytics enable you to improve strategies to increase member engagement.
5 aspects that you can manage by using the mobile app
As a gym owner, you have to make sure that you provide all your members with mobile apps for streamlining the booking processes. Moreover, you can also use the gym management mobile app to keep an eye on each aspect, even if you are not sitting at your desk. From class scheduling to staff management, from member retention to marketing strategies, gym mobile apps assist you the same way as the cloud-based gym management software does. Here are the 5 important aspects that you can manage by using the gym management mobile app:
- Access control system
If you want to enhance a remarkable fitness experience for your members, you have to provide gym goers with the facility to access the fitness center 24/7. In ensuring 24/7 access, the mobile app plays an important contribution. You can allow your members to check in and check out of the gym anytime by using the mobile app.
Thus, it enables you to ensure an environment where your members can perform their workouts at any time. Moreover, you can also restrict the movement of unauthorized persons in your gym via mobile app. Only members with the management app on their mobile phones can enter the gym.
For example, You started your gym at a place where the audience loves to perform a workout at night. However, some members visit the gym during the day as well. So, in such a scenario, it becomes quite difficult for you to manage both shifts. Otherwise, you have to face a huge loss in business.
If you allocate a person at night to manage the change, it becomes quite difficult to keep track of each member in the shift. So, you need a gym management mobile app that enables you to establish 24/7 access control at your gym. Thus, it not only helps you secure your gym premises but also enables you to gain your members’ trust. So, you can streamline 24/7 gym access by using the mobile app.
- Online booking and scheduling
Another important aspect that you can streamline by using the mobile app is the online bookings. Pre-bookings of the class enable you to define class strength and the duration you want to allocate for that class. If your gym offers a brand gym management mobile app to your members, gymgoers can easily book their classes from any place without any hassle. Moreover, by using the mobile app, you can easily schedule your member’s courses without having any clash between the two classes.
The mobile app’s online booking and scheduling tool lets you streamline your studio fitness class while factoring in parameters like room capacity, instructor availability, and equipment needs. Moreover, if you get more bookings than your class capacity, you can simply add the late booking members to the waitlist using the mobile app. Thus, it reduces your time from countless hours to just a few minutes.
For example, You started your gym in your town, hiring expert trainers to ensure a remarkable fitness experience for your members. However, when your members visit the gym, they find it quite crowded, and also, they don’t get the proper time to work out. This gives an unpleasant fitness experience to your members and also decreases their retention rates.
So, to ensure a remarkable fitness experience for your members, you have to make sure that you offer a mobile app through which they can easily book their fitness classes. Thus, a gym mobile app enables you to manage online booking and scheduling with ease.
- Membership management
Membership management is another aspect that you can easily streamline by using the mobile app. Gym mobile apps assist both the members and the gym owners in the proper management of the memberships. From the members’ perspective, the gym management mobile apps enable them to make easy sign-ups and also assist them in upgrading their membership plans.
From the gym owner’s perspective, the mobile app enables you to create a centralized platform where you can easily store essential information about your member’s profiles, their fitness goals and the subscription plan they have taken. The gym class management app provides complete assistance in membership management as you manage them on your system.
For example, you own a gym, and you have to manage 200 members each day. To ensure the safety of your members and to give them the keycards for 24/7 access, you have to maintain a complete record of your members. If you manage all the records manually, it can cost you around 7 to 8 hours in the management of profiles.
Moreover, if you own multiple location franchises and your member wants to move to some other branch of your gym, it becomes quite difficult for you to manage all the memberships, and you have to spend endless hours maintaining a complete record. Thus, to reduce your administrative burden, you can use a gym management mobile app in which you can easily manage multiple memberships with just a few clicks.
- Staff management
You can also use a mobile app to manage your employees effectively. From janitors to personal trainers, you can streamline each staff shift, timing, and leave using the mobile app. You can use the gym mobile app to create a centralized platform where you can store information about your staff, their qualification, experience level as well as their designation in your gym. You can also schedule classes for your trainers as per their availability with just a few clicks.
Thus, the mobile app assists you like an HR and also enables you to generate payrolls for your staff as well. The mobile app also enables you to keep track of each staff performance and enable you to make data-driven decisions to enhance their productivity.
For example, you are a gym owner who owns multiple franchises. Your staff consists of around 200 people, including personal trainers, janitors, front desk staff, etc. Manual management of all these people is quite hectic. From class scheduling to timekeeping, you have to spend endless hours maintaining a complete record.
Furthermore, if any person wants to switch shifts with another, you also have to check the complete chat to see whether it is convenient or not. In class scheduling, you have to manage each staff time slot in a way that there is no clash between two classes. The gym management mobile app assists you in staff management like a pro.
You can easily streamline your staff with just a few clicks, from class scheduling to timekeeping. Effective staff management enables you to increase your employee’s productivity and contribute to creating an environment where your members have a remarkable fitness experience.
- Leveraging social media and email marketing
As per WordStream’s research, 43% of consumers use social media to find a product, while 80% of marketing experts believe social media enables them to boost their brand visibility. So, you have to make sure that you use social media marketing strategies to attract new members and enhance your brand visibility.
However, streamlining different aspects of the fitness studio makes it difficult for you to sit on the desk all day and run social media campaigns to reach the target audience. To assist you in attracting new members for your studio growth, the gym management mobile app has features that enable you to implement effective marketing strategies. From lead conversion to loyal member, the gym app enables you to keep track of each step.
You can post video tips, event promotions, new class announcements, and other fitness content on different social media platforms like Tiktok, Instagram, and Facebook with just a few clicks. Moreover, you can also conduct surveys and contests to engage your members via the mobile apps.
For example, you run a fitness center in a place where people have no awareness about fitness and mental well-being. You advertise your gym and give your potential members special offers. But, still, you cannot attract the number of members you expected. To create an online community, you start to post videos about your fitness center and give essential information about the fitness industry. This enables you to attract new members and boost your studio’s profitability.
However, with the passage of time, the number of members increases, and the time that you spend on social media to spread awareness reduces, which ultimately reduces the chances of online conversions. To keep up with social media, you started to use the gym management mobile app for streamlining each aspect of your studio. With its marketing tools, you can maintain pace with social media even in a busy schedule. Thus, it enables you to gain your member’s trust and increases the chance of lead conversion.
Final thoughts!
Whether you run a solo gym or own multiple franchises, it is essential for you to create an environment where your members can have a remarkable fitness experience. This can be done by effectively managing the administrative tasks. From class scheduling to staff management, from social media management to access control, you require an assist that enables you to streamline each aspect.
The gym management mobile app streamlines studio operations in the same way as gym management software. You can manage each task simply by using your mobile phone, enabling you to create an environment where your members can easily achieve their fitness journey.
