Who doesn’t want to grab attention or ensure retention? Right!

But do you know how? You will now! In the following blog, we will discuss a few of the most crucial gym survey questions. 

Once you collect all the answers, the questions you will ask members will offer insights. 

The keen insights will offer you pain points, preferences or what they desire. Adding up the features that your members want will reduce the churn rate by 25%.

Yet, to cater for the problem the only workable solution is to ask the right question to tailor offerings. 

Without any further delay, let’s learn the vitals!

What motivates you to start your fitness journey? 

This question helps you find the right reason for your members’ fitness journey. There are different reasons that inspire members to join a gym.

The motivation can be anything: a hero from their favourite movie or their family’s desire to see them fit. Yet, these reasons aside, the real motivation comes from inside. Every person strives to look good, no matter their age, gender, or race.

By asking this question to your members, you will get insights that will help you craft workouts. Moreover, it can help you to design your gym facility.

Further, if any of your members resist the traditional strategy of achieving fitness. You will be able to understand the reason behind it and will cope situation. 

What kind of exercise do you prefer to meet fitness goals? 

You can ask this question to gain insights into your members’ fitness goals. Many members prefer intense workouts with short intervals, and you might meet some members who love to work out in groups. 

You can use this information to schedule your members’ workout routines, offer the same exercises that your members like, and suggest the best alternatives to achieve fitness goals. 

Can you tell us about your daily routine? 

Asking about your member’s daily routines helps you understand them better.  In your gym, you might meet members who belong to different professions. Members from different professions require different workout routines and different training. 

For example, if you meet a member who works in the corporate sector, the majority of their time is spent sitting on a chair in front of a computer. In such a case, you can suggest some initial workouts for strengthening its back. 

What additional amenities or services would enhance your fitness experience?

Being a gym, you can enhance the fitness experience of your gym members. All you have to do is to offer the following services to them;

1. By offering a variety of equipment

There are many gym equipment fitness freaks thrive for. Yet, by offering a variety of the latest cardio equipment to boost stamina building.
Moreover, for the bodybuilders, you might consider bringing new free weights and machines.

2. Specifying the workout areas

Are you running a multi-functional gym? Then, you consider specifying the areas for each workout type. You categorize it in the following way;

  1. Yoga or meditational corner.
  2. A place for bodybuilders and heavy lifters.
  3. Room for cardio lovers.

3. Offer group sessions.

You can offer various group classes and sessions for diverse audiences. These may include Zumba, pilates, HIIT, or aerobics. This will enable you to cater to the needs of most gym members.

4. Offer a place of comfort

Gym owners usually ignore the importance of providing a comfortable place. Yet, nothing can beat a comfortable changing room.
Moreover, if you are targeting an elite audience, the steam rooms or sauna will never let you down.

5. Host gym events

Fostering a sense of community will help you to enhance the member experience.
There are many gym event ideas that can improve member engagement.

6. Offer virtual help

Gyms with online classes or session options are nowadays gaining the most popularity. Owners can offer this exceptional service to let their members join from anywhere.
If the gym owners focus on the above points, they are more likely to boost member retention.  

    Any suggestions that you want to give to improve the gym environment? 

    This question plays an important role in building trust with your members. You can build it by asking for suggestions for improvement, getting your members’ reviews about the services, and using these suggestions to change your fitness center’s offering. 

    So, you can provide your members with the experience they want. Moreover, improving your studio offering helps you attract new members and ensure the success that your studio deserves. 

    Do you prefer morning workouts or evening workouts?

    You must ask this question during the initial survey. It will help you understand your member’s daily routine. 

    You can then provide information about your studio offerings at different times. This question also helps you understand your members’ behaviour. 

    If I ask you to change one thing about our gym, what would it be?

    It’s crucial to gather feedback on the areas where your gym’s facility or services may be lacking. Providing members with an opportunity to share any issues lets you to address them promptly and uphold high standards.

    Do you take fitness supplements? 

    You can ask about the fitness supplements in your first meeting. This question helps you learn about your member’s behavior. Whether that person prefers a natural body or wants a shortcut. 

    You can ask this question and give them a suggestion based on their fitness goals. 

    Do you have health concerns that limit your ability to exercise? 

    This question helps you understand your member’s medical history. By meeting additional requirements, you can add convenience to their training. Moreover, if a member has a disability, you have to tailor the workout accordingly. 

    It enables you to establish your gym as a brand. Your gym offers services while answering the health concerns of your members. 

    Conclusion 

    After asking these gym survey questions, the part comes where you need to analyze. The right analysis and accurate insights can open the doors of business enhancement. 

    By asking your member’s preferences and their pain points, you can create a bond of loyalty. Since your members will understand how important they are to you, it will be easy to breed a thriving gym family. 

    The gym might seem like a center full of equipment, but reality says something else. It’s a place where people come to achieve their fitness goals or to get in their dream shape. 

    So, it’s in your hands to decide how to use the insights to transform your gym into a heaven of success.