The fitness industry has experienced significant growth in recent years, with gym memberships and participation in various fitness niches steadily rising. In the United States alone, more than sixty million people have joined various fitness centers, such as gyms, CrossFit studios, yoga studios, and Pilates studios. Obviously, with the increasing rate of memberships, gyms and fitness centers are getting crowded.
According to a recent survey, 78% of gym members are annoyed by overly crowded places and require a solution.
This is where an innovative solution like gym management software comes to the rescue. Such integration helps business owners manage the crowd and prevents their gyms from failing.
Things gym members find annoying in a busy gym
Gymmanagement-software.com asked 5,000 regular gym members across the States what they found most annoying about busy gyms.
Following are a few of the most bothersome things that common gym-goers find irritating:
1. Occupying machinery to complete supersets
One of the most common things people find annoying is gym freaks who occupy three machines at a time for their sets.
What’s more disturbing is when other gym members put their sweaty clothes on the equipment. This habit of most people annoys the other members.
Problem | Tip for the members | Solution |
Equipment Wait Times | Stake claim or use alternative equipment. | Implement a reservation system for members to book equipment slots in advance. Track equipment usage patterns to make informed layout decisions and avoid overcrowding specific areas. |
2. Always facing excess crowd
Finding a peaceful time slot in most busy gyms is difficult. Multiple gym members reported that they have tried visiting the gym at various times but still find no luck.
Problem | Tip for the members | Solution |
Busy Times | Go during off-peak hours. | Analyze usage data to identify peak and off-peak hours. Send targeted notifications to promote off-peak discounts and incentives. |
3. People with rigid fitness plans
Fitness enthusiasts are pretty rigid about their exercise plans. During peak hours, members often are in a hurry to use equipment required for their circuit. Yet, the problem starts when they start hovering around the person using the equipment.
Problem | Tip for the members | Solution |
Inflexible Workout Plans | Be flexible and adjust plans. | Offer pre-designed workout routines with the help of trainers that can be adapted based on available equipment. |
4. Checking out every equipment station
Gym users find it really annoying when they have to check each equipment station on multiple floors to know the availability of equipment.
Problem | Tip for the members | Solution |
Limited Space Usage | Take advantage of quieter areas. | Display real-time equipment availability on screens to guide members to less crowded areas. |
5. Restricted time for exercising
One of the main pain points of gym users is the time restriction.
Imagine getting free at 8 from your job, reaching the gym at 9 at the busiest hour when with crowd is at its peak, and the closing time is 10. Imagine how frustrated someone could be at that point.
Problem | Tip for the members | Solution |
Inconsistent Crowding | Consider a 24-hour gym. | Integrate with gym access control systems to monitor real-time member count and provide alerts for approaching capacity limits. |
6. Always calling to ask for less rushy hour
In big, busy gyms, people usually call their gym friends or the receptionist to know about the crowd so they can walk in to work out peacefully. Just Imagine doing it every single day.
Problem | Tip for the members | Solution |
Gym Crowding in General | Use social media or email marketing for updates. | Utilize gym software to send automated emails or app notifications about less busy hours. |
7. Feel like not fitting in
There are people who love to work out in peace alone, and then there are some who require a gym buddy but have no friend to bring along. Sometimes, working out alone in a gym with crowds gets annoying.
Problem | Tip for the members | Solution |
Lack of Workout Partners | Find a workout buddy. | Facilitate member connections through the gym community management features like forums or social media platforms. |
8. People hiding small equipment
Have you ever seen a person hiding weight behind the machinery to work out later with it?
Obviously, It feels annoying to look for those 10kg weights to complete the circuit, doesn’t it?
Problem | Tip for the members | Solution |
Difficulty with Equipment Sharing | Be patient and polite, and avoid hogging equipment. | Implement a virtual queuing system to manage wait times for specific equipment. Display wait times on screens for transparency. |
9. Going for a session in an overcrowded gym
It happens all the time when a popular trainer conducts a yoga or Zumba session, and all the members eagerly wait for this session. Yet, when they see the number of bookings and realize the demand is quite high and already more than 200 people have signed up, it makes them feel very annoyed.
Problem | Tip for the members | Solution |
Crowded Gym Drives You Outside | Consider outdoor or home workouts. | Offer on-demand or live-streamed exercise classes accessible through the app for workouts at home or outside peak gym hours. |
10. Big gyms require a bigger managerial system
At multiple places, big, busy gyms are no less than a fish market; there is literally no management or system in place.
Problem | Tip for the members | Solution |
Lack of Crowd Management Strategies | Speak to gym staff about crowd management. | Provide staff with real-time data on equipment usage and member location for efficient crowd management. |
11. Getting notifications of overfilled sessions
Have you ever subscribed to any fitness gym’s notify me option? Imagine how annoying it could be to receive a notification about a session that dozens of others have already signed up for.
Problem | Tip for the members | Solution |
Popular vs. Unpopular Classes | Explore less popular classes. | Promote less popular classes through targeted messaging based on member preferences. |
Not being able to control a busy gym’s management is like offering a giant cake and not giving the right size slice to one’s who want.
10 Tips for dealing a busy gym as an owner
Running a gym business isn’t a piece of cake; there are always multiple challenges the gym owners must overcome to build a good reputation in the market.
A crowd is one of the biggest challenges in a gym with a good marketing face. Being too crowded can cause multiple problems at a time, which leads to a bad customer experience.
Following are a few of the elementary steps any gym owner can take to overcome this problem:
1. Signs and notices
One of the most common tactics used in busy gyms is signs or notices implementing the time duration. For example, you must have seen signs restricting the time to 15 minutes each in multiple gyms around the treadmill area.
2. Pre or online booking
Pre or online booking will allow you to have a restricted number of members in one session. Registration will be based on the space and trainers’ capacity. It totally depends on the resources.
If you allow 100 members to sign up for one session, you must have an open space, a big screen, and a microphone in any gym.
3. Working on a first-come, first-serve phenomenon
When it comes to gym equipment, it usually becomes challenging for the owners to do favors for the gym members. A good strategy is to implement a queue referring to the first-come, first-serve system.
You can also allow members to book their spots for fitness classes or routines online. According to Statista, Gym users love booking online classes, especially HIIT, Pilates, and Yoga classes. This can bring equality and decrease the excessive fuss around the specific equipment.
4. Offer various options
Initially, after collecting all the data regarding people’s preferences in the gym, owners can double the equipment that is high in demand. Offering multiple options can be very beneficial for the gym as it keeps the members fully engaged.
5. Offer explicit discounts on off-peak hours
Designing a marketing campaign around off-peak hours can be beneficial. If you market them with an explicit discount offer, the success rate increases, and you can draw more attention to off-peak hours.
6. Keep an eye on to analyze
The best way to avoid a crowded gym is by tracking and monitoring to know what’s going on around your gym.
According to a WebFX, social media can be a great tool for gym owners. You can use it to analyze gym members’ behavior towards your gym and the pain points that they find disturbing about your facility.
Thus, you are more likely to understand the overall patterns. Apprehending the patterns can be beneficial in multiple ways, including making decisions at any point to keep the gym members’ preferences in check.
7. Utilize the power of social media
In this digital era, everything revolves around social media. Social media can significantly influence your current gym members and attract potential customers to join the gym. Moreover, it can be a free platform to advertise your gym and gain multiple customers.
8. Providing exceptional amenities
It is important to always think out of the box to make your own unique identity in the market. A side cafe offering a variety of nutritional and suitably proportioned food will be a hit, or having a smoothie bar to expand the business and offer comfort to your clients.
9. Try to train your staff accordingly
Untrained staff is one of the leading causes of gym accidents. A study shows that gyms with untrained staff are likely to have a 30% higher rate of accidents.
Having trained staff can boost your business as they keep gym members more focused, motivated, and engaged in their fitness journey.
There are 3.4 million people in the fitness industry, so finding trained staff is easy. However, this step requires time and expense from the gym owner, but it’s all worth it.
10. Keep the gym capacity in mind
Avoid offering membership to everyone for the same time slot. It is essential to consider the gym’s capacity and utilize the space accordingly. However, after such a rise in the number of members, the most significant thing is to expand your gym to accommodate them adequately.
4 tips to avoid stress while working out in busy gyms
Have you ever been to a crowded gym? It’s tricky to do a complete workout in a busy gym without being disrupted. It negatively impacts the gym members’ fitness regime, causing gym membership cancellation to switch to a better one. However, to deal with such a situation following are the best tips and tricks to survive in a busy gym.
1. Plan your workout according to the machine’s positioning
Planning your workout holds utter importance in a crowded gym on the basis of the gym’s layout to enhance convenience. By doing this, you can increase efficiency an effectivity of the workout. Eventually if you decide to do lifting first, doing all weight exercises in a row can be beneficial, and then moving on further. By doing this, you can quickly achieve your daily workout goal.
2. Switch to high-intensity interval training
Switching workout regimes can be beneficial if you work out in a busy gym. All you need to do is keep your rest intervals short and make workout circuits smaller, so you don’t require much equipment.
3. Restrict to a single or two kits only
It is key to understanding the gym equipment and how it can be used for multiple exercises. For instance, the cable machine can be a versatile tool for a full-body workout. With this knowledge, you can efficiently complete your workout in any busy gym.
4. Bring a gym buddy with you
Working out with a friend or having a gym buddy can be very beneficial in multiple ways. A survey carried out by the American Society of Training and Development shows that the chances of achieving the fitness goal is increased to 65% when people exercise with a friend.
Similarly, in busy gyms, you and your partner can share a single workout circuit to keep the usage of two kits accessible. When you are using one, your partner uses the other, and vice versa. It has proven to be a convenient solution.
Conclusion
Gym management software can be a handy tool in any gym. However, it can play a vital role in managing the busy gym, which is crowded most of the time. It not only increases the efficiency of gym members but ultimately decreases the messy and crowded situations. There are multiple features they offer through which you can make the processes more effortless.
With the help of an online booking system, gym owners can prioritize their gym members for multiple fitness classes and offer them more facilities as compared to one-time visitors or casual clients.
Moreover, with the provided insights, owners can easily analyze the peak hours, allowing fitness freaks to be aware of the right time to choose for their routine workout. This will not only help increase productivity and maintain the crowd but also increase the gym’s retention rate.